The Glastonbury Marketing Blog
Digital Marketing Insight and Opinions
Words of wisdom, insight and advice from the team at Glastonbury Marketing
How to get the most out of your Marketing Agency
Marketing agencies are an essential component in any marketing manager’s toolset. Picking the right agency and maximising the client-agency relationship makes all the difference. I’ve encountered inexperienced marketing managers talk of how they’ve brought all their...
Fixing SEO problems and process
I’ve recently been rather busy working for a local company, who I won’t name for sake of embarrassing them or their ‘SEO’ agency. Too often I’ve encountered companies paying monthly fees to so-called SEO agencies who achieve little tangible result. It’s a worrying...
What is Inbound Marketing and how can I do it better?
There’s an old Taoist saying – “The journey is the reward”, more often presented these days as “It’s better to travel than to arrive”. Take a moment to think about that. It’s often the thrill of the chase, or the experience and learning achieved along the way that...
Twitter for marketing – tools and tips
140 characters may not sound much, but it sure as hell adds up over time. From Steven Fry to Bill Gates, even the queen tweets. As so do your customer, prospects and competitors. And it’s all available to everyone, anytime. As a business, you can use Twitter for...
What is responsive email design?
After recent news that responsive email design improves click-through rates by 15%, it’s small wonder many people are asking “what is responsive email design?” The answer is, on the face of it, simple. Responsive email design is the design (and build) of emails so...
How to improve Google AdWords performance
Looking for the most effective way to improve Google AdWords performance? There are many different routes to optimising Google AdWords (PPC) campaigns; I normally offer a free review (2 hours) of a client’s AdWords account to identify the top items to change. I...