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Automating Signal-Driven B2B Campaigns with Clay, HubSpot, Smartlead and Trigify

Automating Signal-Driven B2B Campaigns with Clay, HubSpot, Smartlead and Trigify

by Marc Price | May 26, 2025 | B2B Marketing, Content Marketing, Marketing Automation, Marketing Strategy, Marketing Technology

How we’re using AI to identify, qualify, and engage leads with the kind of precision and speed no traditional marketing team could manage Let’s face it: marketing teams can’t do it all. Even the sharpest team can’t monitor thousands of companies in real time, pick up...
Marketing Automation Isn’t Optional Anymore: It’s Your Competitive Edge

Marketing Automation Isn’t Optional Anymore: It’s Your Competitive Edge

by Marc Price | May 23, 2025 | B2B Marketing, Marketing Automation, Marketing Strategy, Marketing Technology

Once upon a time, B2B marketing was a spreadsheet and a hunch. You’d blast out an email to a list you hoped was still accurate, manually chase leads through a CRM that looked like a 1990s flight simulator, and celebrate if your webinar follow-up made it out before the...
Why AI-First Marketing Teams Win: The Shift from Manual to Machine

Why AI-First Marketing Teams Win: The Shift from Manual to Machine

by Marc Price | May 5, 2025 | B2B Marketing, Marketing Automation, Marketing Strategy, Marketing Technology

There’s a moment in every marketer’s week – usually around 4:48 p.m. on a Thursday – where you realise you’ve spent 90% of your time on things a robot could’ve done. Manually pulling data. Copy-pasting campaigns between platforms. Wrestling with a CRM that insists on...
How UK Businesses Are Winning with AI in B2B Marketing

How UK Businesses Are Winning with AI in B2B Marketing

by Marc Price | Apr 29, 2025 | B2B Marketing, Content Marketing, Marketing Automation, Marketing Strategy, Marketing Technology

AI is no longer the flashy new toy in marketing.  It’s the blunt, practical tool you either wield or watch your competitors use to beat you senseless.  Especially in tech and healthtech sectors, where complexity rules and attention spans are gold dust, AI is...
How to Win at Marketing Automation

How to Win at Marketing Automation

by Marc Price | Sep 20, 2023 | Marketing Automation, Marketing Strategy, Marketing Technology

Marketing automation has been one of the success stories of the last decade.  Technology has enabled the automation of marketing communications, alongside more targeted messaging based on insight into individuals’ areas of interest. Marketing automation is a great...
The Content Marketing Mystery

The Content Marketing Mystery

by admin | Dec 15, 2022 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Automation, Marketing Strategy, Search Engine Optimisation (SEO), Social Media Marketing

I spend a lot of time consuming online content, often the output is from the content marketing machine every marketing agency and IT brand seems to run these days.  Sadly, it seems to me, that if content is indeed King, he’s become a somewhat overweight and...
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Recent Posts

  • Automating Signal-Driven B2B Campaigns with Clay, HubSpot, Smartlead and Trigify
  • Marketing Automation Isn’t Optional Anymore: It’s Your Competitive Edge
  • Doing More With Less: How AI-Driven Lead Gen Is Replacing the Old Way of Working
  • Why AI-First Marketing Teams Win: The Shift from Manual to Machine
  • How UK Businesses Are Winning with AI in B2B Marketing

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