The Glastonbury Marketing Blog
Digital Marketing Insight and Opinions
Words of wisdom, insight and advice from the team at Glastonbury Marketing
Automating Signal-Driven B2B Campaigns with Clay, HubSpot, Smartlead and Trigify
How we’re using AI to identify, qualify, and engage leads with the kind of precision and speed no traditional marketing team could manage.
Marketing Automation Isn’t Optional Anymore: It’s Your Competitive Edge
Once upon a time, B2B marketing was a spreadsheet and a hunch. You’d blast out an email to a list you hoped was still accurate, manually chase leads through a CRM that looked like a 1990s flight simulator, and celebrate if your webinar follow-up made it out before the...
Doing More With Less: How AI-Driven Lead Gen Is Replacing the Old Way of Working
There was a time — not that long ago — when B2B lead generation meant big teams, bigger budgets, and a monthly boardroom update to justify both. You needed outbound reps, inbound strategists, content creators, paid media managers, analysts, and someone to order the...
Why AI-First Marketing Teams Win: The Shift from Manual to Machine
There’s a moment in every marketer’s week – usually around 4:48 p.m. on a Thursday – where you realise you’ve spent 90% of your time on things a robot could’ve done. Manually pulling data. Copy-pasting campaigns between platforms. Wrestling with a CRM that insists on...
How UK Businesses Are Winning with AI in B2B Marketing
AI is no longer the flashy new toy in marketing. It’s the blunt, practical tool you either wield or watch your competitors use to beat you senseless. Especially in tech and healthtech sectors, where complexity rules and attention spans are gold dust, AI is reshaping how B2B campaigns are planned, executed and optimised.
Revolutionizing B2B Content Creation: Harnessing AI for 2024
In the dynamic realm of B2B marketing, the strategic integration of artificial intelligence (AI) has emerged as a (yawn, over-used phrase) game-changer, especially when it comes to content creation. But really, it is.