The Glastonbury Marketing Blog
Digital Marketing Insight and Opinions
Words of wisdom, insight and advice from the team at Glastonbury Marketing
Revolutionizing B2B Content Creation: Harnessing AI for 2024
In the dynamic realm of B2B marketing, the strategic integration of artificial intelligence (AI) has emerged as a (yawn, over-used phrase) game-changer, especially when it comes to content creation. But really, it is.
Creating a data-driven and transparent marketing process
Creating a data-driven and transparent marketing process was recently flagged as either critical or important by 89% of respondents in a recent Econsultancy report. Whilst this might not come as a massive surprise, it’s interesting to note that of those companies...
How to Win at Marketing Automation
Marketing automation has been one of the success stories of the last decade. Technology has enabled the automation of marketing communications, alongside more targeted messaging based on insight into individuals’ areas of interest. Marketing automation is a great...
Competitor Insight and Market Advantage
Competitor insight is an invaluable tool in the crowded markets of the modern world. “Knowledge is power” they say – and that power plays directly into marketing success. Knowing exactly what your competitors are talking about, and (even better) what is working for...
The Content Marketing Mystery
I spend a lot of time consuming online content, often the output is from the content marketing machine every marketing agency and IT brand seems to run these days. Sadly, it seems to me, that if content is indeed King, he’s become a somewhat overweight and...
Web Design – the finishing touches
I’ve recently had the pleasure of advising a few companies on final web design and web development steps. In these cases, the companies had worked with ultra-low-cost developers to build the site, but as a consequence there were elements of the design and...