The Glastonbury Marketing Blog
Digital Marketing Insight and Opinions
Words of wisdom, insight and advice from the team at Glastonbury Marketing
Creating a data-driven and transparent marketing process
Creating a data-driven and transparent marketing process was recently flagged as either critical or important by 89% of respondents in a recent Econsultancy report. Whilst this might not come as a massive surprise, it’s interesting to note that of those companies...
How to Win at Marketing Automation
Marketing automation has been one of the success stories of the last decade. Technology has enabled the automation of marketing communications, alongside more targeted messaging based on insight into individuals’ areas of interest. Marketing automation is a great...
Competitor Insight and Market Advantage
Competitor insight is an invaluable tool in the crowded markets of the modern world. “Knowledge is power” they say – and that power plays directly into marketing success. Knowing exactly what your competitors are talking about, and (even better) what is working for...
Enterprise WordPress
Enterprise and WordPress aren’t two words you often hear together. Many enterprises feel that WordPress doesn’t scale, lacks resilience or simply isn’t enterprise-ready for a variety of reasons. Which is a shame, given that so many seek the rapid development and...
Should I blog and post on social media every week?
Is it really necessary to blog and post on social media every week to achieve good quality B2B marketing impact? It’s a question many of us think, but few give voice to. In a world of FOMO (fear of missing out), it’s easy to get caught in the trap of trying to...
The Content Marketing Mystery
I spend a lot of time consuming online content, often the output is from the content marketing machine every marketing agency and IT brand seems to run these days. Sadly, it seems to me, that if content is indeed King, he’s become a somewhat overweight and...