by Marc Price | Oct 25, 2018 | Marketing Strategy, Marketing Technology
Creating a data-driven and transparent marketing process was recently flagged as either critical or important by 89% of respondents in a recent Econsultancy report. Whilst this might not come as a massive surprise, it’s interesting to note that of those companies... 
by Marc Price | Sep 20, 2018 | Marketing Automation, Marketing Strategy, Marketing Technology
Marketing automation has been one of the success stories of the last decade. Technology has enabled the automation of marketing communications, alongside more targeted messaging based on insight into individuals’ areas of interest. Marketing automation is a great... 
by Marc Price | Jul 16, 2018 | Content Marketing, Marketing Strategy
Competitor insight is an invaluable tool in the crowded markets of the modern world. “Knowledge is power” they say – and that power plays directly into marketing success. Knowing exactly what your competitors are talking about, and (even better) what is working for... 
by Marc Price | Jun 6, 2018 | Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Marketing
Is it really necessary to blog and post on social media every week to achieve good quality B2B marketing impact? It’s a question many of us think, but few give voice to. In a world of FOMO (fear of missing out), it’s easy to get caught in the trap of trying to... 
by admin | Dec 15, 2017 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Automation, Marketing Strategy, Search Engine Optimisation (SEO), Social Media Marketing
I spend a lot of time consuming online content, often the output is from the content marketing machine every marketing agency and IT brand seems to run these days. Sadly, it seems to me, that if content is indeed King, he’s become a somewhat overweight and... 
by Marc Price | Dec 12, 2016 | B2B Marketing, Marketing Strategy
Marketing agencies are an essential component in any marketing manager’s toolset. Picking the right agency and maximising the client-agency relationship makes all the difference. I’ve encountered inexperienced marketing managers talk of how they’ve brought all their...