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Creating a data-driven and transparent marketing process

Creating a data-driven and transparent marketing process

by Marc Price | Oct 25, 2018 | Marketing Strategy, Marketing Technology

Creating a data-driven and transparent marketing process was recently flagged as either critical or important by 89% of respondents in a recent Econsultancy report.  Whilst this might not come as a massive surprise, it’s interesting to note that of those companies...
How to Win at Marketing Automation

How to Win at Marketing Automation

by Marc Price | Sep 20, 2018 | Marketing Automation, Marketing Strategy, Marketing Technology

Marketing automation has been one of the success stories of the last decade.  Technology has enabled the automation of marketing communications, alongside more targeted messaging based on insight into individuals’ areas of interest. Marketing automation is a great...
Enterprise WordPress

Enterprise WordPress

by Marc Price | Jul 11, 2018 | B2B Marketing, CMS, Enterprise Content Management, Marketing Technology, Web Design, Web Development

Enterprise and WordPress aren’t two words you often hear together.  Many enterprises feel that WordPress doesn’t scale, lacks resilience or simply isn’t enterprise-ready for a variety of reasons.  Which is a shame, given that so many seek the rapid development and...
Twitter for marketing – tools and tips

Twitter for marketing – tools and tips

by admin | May 12, 2015 | B2B Marketing, Marketing Technology, Social Media Marketing

140 characters may not sound much, but it sure as hell adds up over time. From Steven Fry to Bill Gates, even the queen tweets. As so do your customer, prospects and competitors. And it’s all available to everyone, anytime. As a business, you can use Twitter for...

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