Web DevelopmentWebsites, Microsites and Landing Pages
We pride ourselves on excellence in web development, from a campaign landing page, to interactive microsite, to full-blown website.
Every marketing campaign needs an online location for campaign materials, to record interactions and to drive engagement towards the final goal.
At Glastonbury Marketing, we understand the need for fast, secure and engaging web pages at all levels. No web development job is too big or too small for our highly skilled team.
Full Website Development
We feel that websites should evolve over time, it is less appropriate to rip-and-replace a whole site unless there is a dire need. A remarkable amount can be done to ‘reskin’ a website – updating layouts, styling and imagery.
This process can work in tandem with performance modifications and conversion rate optimisation, resulting in what feels and performs like a new website. Furthermore, this avoids the time (and cost) of a full rebuild.
If you require a full build/rebuild of a site, we start with a requirements gathering exercise. This ensures needs across all aspects of the business are taken into account.
Secondly, we draft a functional specifications document; matching website functionality to business requirements. From this, we generate a technical specifications document and then a project plan with milestones for key delivery points.
We develop with agile or waterfall methodologies to suit each client’s tastes and budget considerations. We deliver on time and within budget, always.
Not just full websites…
Campaign Microsites and Landing Page Builds
When a small site is required, we often suggest WordPress as the CMS of choice – allowing for rapid development at a low cost.
We are equally as happy building microsites and landing pages as offshoots from larger corporate websites, using the native CMS. Alternatively, we can help you pick from any number of alternative CMS platforms, or even flat HTML if no content administration is required.
Low-Cost, High-Speed Web Development
In today’s high-speed world of business, it’s often important to work in an agile and iterative fashion. For projects where the site is expected to evolve rapidly before a final design, structure and functionality is agreed, we would recommend doing this all with WordPress. This allows low-cost, high-speed development – ideal for agile projects.
In some cases, WordPress may work well as a final CMS. However, it’s not uncommon for us to develop in WordPress initially and switch over to more formalised and structured CMS – e.g. Drupal or Kentico for the final CMS. This can all be done seamlessly, with no interruption of website availability for users.
Website Performance Optimisation
As you have probably heard, page-load speed is a big a factor in search engine algorithms’ rankings. Consequently, on-site SEO needs to take page loading speed into account and optimise for fast loading.
We utilise many different techniques to ensure pages load as quickly as possible, from code optimisation and server-side caching to serving pages (or specific content) via a content delivery network (CDN).
Optimisation for Mobile Devices
We do not build websites, microsites and landing pages which are not optimised for display on mobile phones and tablets. Some clients may feel that it is not relevant to cater for mobile devices, but our development and testing process sets the bar as high as possible.
We believe a page should look its best, no matter what device it is accessed from.