Marketing Strategy
Planning for Excellence
Without a marketing strategy, activities lack the cohesion required to deliver effectively against specific business go.
Creating a Marketing Strategy
Unless you know your market, through market research and competitor research, you may be trying to market something there is no market for.
Say the right thing…
Messaging in a Marketing Strategy
Each audience may require a messaging framework to articulate specific benefits in the most compelling way.
Content is King…
Content Marketing Strategy
We create content marketing strategies to target the groups and stages outlined in the messaging strategy, with content designed to engage and escalate interest towards sales readiness.
Marketing Communication Strategy
The means to an end…
Strategy that Delivers Performance
Many of the marketing tactics employed to deliver on strategic aims will offer the capacity to forecast. For instance, using industry averages to estimate performance. Metrics are then used to determine performance against forecast thresholds.
Return on investment (ROI) calculations are a crucial metric to determine strategic performance. Therefore, these should be deployed at appropriate milestones across individual campaigns and holistically across all marketing performance.
For each campaign, the specific tactical implementation of the reporting and analytics feedback loop is considered, but the top-level strategy should define the overarching approach to this.
Everything undertaken in the name marketing is therefore accountable for business success.
Marketing Influences Business Strategy
We can help you refine an existing marketing strategy or work collaboratively to develop a successful strategy from scratch.