App DevelopmentGet Closer to Your Audience
App development as a marketing tactic has gained ground in recent years. Your audience holds phones in an unusually close relationship.
Therefore, the reach of an app goes beyond traditional tactics.
People reach for their mobile phone within moments of waking, and glance at it just before turning in for the night. Even if people are not susceptible to marketing messages at all hours, connection to your brand across these devices brings it closer to the them.
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Android and iOS App Development
In the UK, the app market is split fairly equally between Android and iOS (iPhones and iPads). Consequently, your apps need to be available on both platforms.
The easiest (lowest-cost) way to achieve this is using a cross-platform framework such as PhoneGap. However, this only works well for certain types of apps; it introduces a second application layer that can create millisecond delays in response to some interactions. For most apps, this is imperceptible, but it should be taken into consideration.
You may require very fast responses to interactions with an app. In such a case, a native app experience is required.
Why an App?
Apps offer you the ability to disentangle your brand from other distractions. Therefore, achieving far higher user focus and engagement than a website or email.
We help brands design, develop and deliver apps which provide genuine value to end users.
Aligning this value with your brand, as part of the marketing journey, whether as lead generation, escalation or advocacy, presents an enormous competitive advantage.
Deployment to App Stores
We hold developer accounts to deploy apps to all the major app stores. We develop, test and write the required documentation to enable your app to be loaded quickly to the app stores.
Loading your app to an app store for the first time, it is normal to experience a longer review time than found when making subsequent updates.
Aspects of an app which can slow the app-deployment process down are:
- Data handling – app stores are particularly cautious over any recording or interaction with customer data. If you want to store data on a device, this process needs to comply with specific security requirements.
- Login or subscription-only content and services – app stores need to review and validate all aspects of an app experience. You may want areas of the app to be closed off without a valid subscription or password. Therefore, we will need to supply these access details to the app store review team. This process can considerably slow down the review and publishing schedule.
- Third-part content – apps with reference to, or inclusion of, content pertaining to other brands can require a written explanation of the scope of use and how permission was granted.
App Insights and Analytics
Apps can be used offline, so require a slightly different approach to websites for analytics. However, Google Analytics does exist in a format which can be used for app analytics.
Other analytical tools can be used and custom interactions with the app can be set up to be reported via the analytics platform.
Each app platform offers insights into download numbers, device types, location of users and more. We can help you navigate the reporting options and create a regular reporting schedule. This can include the best of each platform’s insights and in-app analytics to understand exactly how your apps are being used.