by Marc Price | Jan 17, 2024 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Strategy
Revolutionizing B2B Content Creation: Harnessing AI for 2024 In the dynamic realm of B2B marketing, the strategic integration of artificial intelligence (AI) has emerged as a (yawn, over-used phrase) game-changer, especially when it comes to content creation. ... 
by Marc Price | Jul 16, 2023 | Content Marketing, Marketing Strategy
Competitor insight is an invaluable tool in the crowded markets of the modern world. “Knowledge is power” they say – and that power plays directly into marketing success. Knowing exactly what your competitors are talking about, and (even better) what is working for... 
by admin | Dec 15, 2022 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Automation, Marketing Strategy, Search Engine Optimisation (SEO), Social Media Marketing
I spend a lot of time consuming online content, often the output is from the content marketing machine every marketing agency and IT brand seems to run these days. Sadly, it seems to me, that if content is indeed King, he’s become a somewhat overweight and... 
by Marc Price | Jun 6, 2022 | Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Marketing
Is it really necessary to blog and post on social media every week to achieve good quality B2B marketing impact? It’s a question many of us think, but few give voice to. In a world of FOMO (fear of missing out), it’s easy to get caught in the trap of trying to... 
by admin | Mar 18, 2021 | B2B Marketing, Content Marketing, Email Marketing, Marketing Automation, Marketing Strategy, Search Engine Optimisation (SEO)
There’s an old Taoist saying – “The journey is the reward”, more often presented these days as “It’s better to travel than to arrive”. Take a moment to think about that. It’s often the thrill of the chase, or the experience and learning achieved along the way that... 
by admin | Nov 18, 2018 | Content Marketing, Search Engine Optimisation (SEO)
To present 4 simple steps to improve your search ranking (i.e. Search Engine Optimisation or SEO) I am going to oversimplify the complexities of good quality white-hat SEO. However, many businesses I speak to have previously failed to grasp the simplicity underlying...