by Marc Price | May 26, 2025 | B2B Marketing, Content Marketing, Marketing Automation, Marketing Strategy, Marketing Technology
How we’re using AI to identify, qualify, and engage leads with the kind of precision and speed no traditional marketing team could manage Let’s face it: marketing teams can’t do it all. Even the sharpest team can’t monitor thousands of companies in real time, pick up... 
by Marc Price | Apr 29, 2025 | B2B Marketing, Content Marketing, Marketing Automation, Marketing Strategy, Marketing Technology
AI is no longer the flashy new toy in marketing. It’s the blunt, practical tool you either wield or watch your competitors use to beat you senseless. Especially in tech and healthtech sectors, where complexity rules and attention spans are gold dust, AI is... 
by Marc Price | Jan 17, 2024 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Strategy
In the dynamic realm of B2B marketing, the strategic integration of artificial intelligence (AI) has emerged as a (yawn, over-used phrase) game-changer, especially when it comes to content creation. But really, it is. Any B2B marketing professional sitting there,... 
by Marc Price | Jul 16, 2023 | Content Marketing, Marketing Strategy
Competitor insight is an invaluable tool in the crowded markets of the modern world. “Knowledge is power” they say – and that power plays directly into marketing success. Knowing exactly what your competitors are talking about, and (even better) what is working for... 
by admin | Dec 15, 2022 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Automation, Marketing Strategy, Search Engine Optimisation (SEO), Social Media Marketing
I spend a lot of time consuming online content, often the output is from the content marketing machine every marketing agency and IT brand seems to run these days. Sadly, it seems to me, that if content is indeed King, he’s become a somewhat overweight and... 
by Marc Price | Jun 6, 2022 | Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Marketing
Is it really necessary to blog and post on social media every week to achieve good quality B2B marketing impact? It’s a question many of us think, but few give voice to. In a world of FOMO (fear of missing out), it’s easy to get caught in the trap of trying to...