by Marc Price | May 20, 2025 | B2B Marketing, Marketing Strategy, Marketing Technology
There was a time — not that long ago — when B2B lead generation meant big teams, bigger budgets, and a monthly boardroom update to justify both. You needed outbound reps, inbound strategists, content creators, paid media managers, analysts, and someone to order the... 
by Marc Price | Apr 29, 2025 | B2B Marketing, Content Marketing, Marketing Automation, Marketing Strategy, Marketing Technology
AI is no longer the flashy new toy in marketing. It’s the blunt, practical tool you either wield or watch your competitors use to beat you senseless. Especially in tech and healthtech sectors, where complexity rules and attention spans are gold dust, AI is... 
by Marc Price | Sep 20, 2023 | Marketing Automation, Marketing Strategy, Marketing Technology
Marketing automation has been one of the success stories of the last decade. Technology has enabled the automation of marketing communications, alongside more targeted messaging based on insight into individuals’ areas of interest. Marketing automation is a great...