by Marc Price | May 26, 2025 | B2B Marketing, Content Marketing, Marketing Automation, Marketing Strategy, Marketing Technology
How we’re using AI to identify, qualify, and engage leads with the kind of precision and speed no traditional marketing team could manage Let’s face it: marketing teams can’t do it all. Even the sharpest team can’t monitor thousands of companies in real time, pick up... 
by Marc Price | May 23, 2025 | B2B Marketing, Marketing Automation, Marketing Strategy, Marketing Technology
Once upon a time, B2B marketing was a spreadsheet and a hunch. You’d blast out an email to a list you hoped was still accurate, manually chase leads through a CRM that looked like a 1990s flight simulator, and celebrate if your webinar follow-up made it out before the... 
by Marc Price | May 20, 2025 | B2B Marketing, Marketing Strategy, Marketing Technology
There was a time — not that long ago — when B2B lead generation meant big teams, bigger budgets, and a monthly boardroom update to justify both. You needed outbound reps, inbound strategists, content creators, paid media managers, analysts, and someone to order the... 
by Marc Price | May 5, 2025 | B2B Marketing, Marketing Automation, Marketing Strategy, Marketing Technology
There’s a moment in every marketer’s week – usually around 4:48 p.m. on a Thursday – where you realise you’ve spent 90% of your time on things a robot could’ve done. Manually pulling data. Copy-pasting campaigns between platforms. Wrestling with a CRM that insists on... 
by Marc Price | Oct 25, 2023 | Marketing Strategy, Marketing Technology
Creating a data-driven and transparent marketing process was recently flagged as either critical or important by 89% of respondents in a recent Econsultancy report. Whilst this might not come as a massive surprise, it’s interesting to note that of those companies...