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Creating a data-driven and transparent marketing process

Creating a data-driven and transparent marketing process

by Marc Price | Oct 25, 2023 | Marketing Strategy, Marketing Technology

Creating a data-driven and transparent marketing process was recently flagged as either critical or important by 89% of respondents in a recent Econsultancy report.  Whilst this might not come as a massive surprise, it’s interesting to note that of those companies...
How to get the most out of your Marketing Agency

How to get the most out of your Marketing Agency

by Marc Price | Dec 12, 2021 | B2B Marketing, Marketing Strategy

Marketing agencies are an essential component in any marketing manager’s toolset.  Picking the right agency and maximising the client-agency relationship makes all the difference. I’ve encountered inexperienced marketing managers talk of how they’ve brought all their...

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