by Marc Price | Jan 17, 2024 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Strategy
Revolutionizing B2B Content Creation: Harnessing AI for 2024 In the dynamic realm of B2B marketing, the strategic integration of artificial intelligence (AI) has emerged as a (yawn, over-used phrase) game-changer, especially when it comes to content creation. ... 
by Marc Price | Oct 25, 2023 | Marketing Strategy, Marketing Technology
Creating a data-driven and transparent marketing process was recently flagged as either critical or important by 89% of respondents in a recent Econsultancy report. Whilst this might not come as a massive surprise, it’s interesting to note that of those companies... 
by Marc Price | Sep 20, 2023 | Marketing Automation, Marketing Strategy, Marketing Technology
Marketing automation has been one of the success stories of the last decade. Technology has enabled the automation of marketing communications, alongside more targeted messaging based on insight into individuals’ areas of interest. Marketing automation is a great...