by Marc Price | Jan 17, 2024 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Strategy
Revolutionizing B2B Content Creation: Harnessing AI for 2024 In the dynamic realm of B2B marketing, the strategic integration of artificial intelligence (AI) has emerged as a (yawn, over-used phrase) game-changer, especially when it comes to content creation. ... 
by Marc Price | Sep 20, 2023 | Marketing Automation, Marketing Strategy, Marketing Technology
Marketing automation has been one of the success stories of the last decade. Technology has enabled the automation of marketing communications, alongside more targeted messaging based on insight into individuals’ areas of interest. Marketing automation is a great... 
by Marc Price | Jun 6, 2022 | Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Marketing
Is it really necessary to blog and post on social media every week to achieve good quality B2B marketing impact? It’s a question many of us think, but few give voice to. In a world of FOMO (fear of missing out), it’s easy to get caught in the trap of trying to...