by Marc Price | May 20, 2025 | B2B Marketing, Marketing Strategy, Marketing Technology
There was a time — not that long ago — when B2B lead generation meant big teams, bigger budgets, and a monthly boardroom update to justify both. You needed outbound reps, inbound strategists, content creators, paid media managers, analysts, and someone to order the... 
by Marc Price | May 5, 2025 | B2B Marketing, Marketing Automation, Marketing Strategy, Marketing Technology
There’s a moment in every marketer’s week – usually around 4:48 p.m. on a Thursday – where you realise you’ve spent 90% of your time on things a robot could’ve done. Manually pulling data. Copy-pasting campaigns between platforms. Wrestling with a CRM that insists on... 
by Marc Price | Apr 29, 2025 | B2B Marketing, Content Marketing, Marketing Automation, Marketing Strategy, Marketing Technology
AI is no longer the flashy new toy in marketing. It’s the blunt, practical tool you either wield or watch your competitors use to beat you senseless. Especially in tech and healthtech sectors, where complexity rules and attention spans are gold dust, AI is... 
by Marc Price | Jan 17, 2024 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Strategy
In the dynamic realm of B2B marketing, the strategic integration of artificial intelligence (AI) has emerged as a (yawn, over-used phrase) game-changer, especially when it comes to content creation. But really, it is. Any B2B marketing professional sitting there,...