The Glastonbury Marketing Blog
Digital Marketing Insight and Opinions
Words of wisdom, insight and advice from the team at Glastonbury Marketing
4 simple steps to improve your search ranking (SEO)
To present 4 simple steps to improve your search ranking (i.e. Search Engine Optimisation or SEO) I am going to oversimplify the complexities of good quality white-hat SEO. However, many businesses I speak to have previously failed to grasp the simplicity underlying...
Enterprise WordPress
Enterprise and WordPress aren’t two words you often hear together. Many enterprises feel that WordPress doesn’t scale, lacks resilience or simply isn’t enterprise-ready for a variety of reasons. Which is a shame, given that so many seek the rapid development and...
Content Marketing – what’s all the fuss about?
Content marketing has been talk of the town, or at least the marketing community, for some time now. It’s little surprise that content (the actual stuff people read) has come to such prominence. For far too long marketing has suffered misrepresentation from those...
How to improve email response rates
Improving email response rates has been a common goal amongst clients of mine for as long as I’ve worked in marketing. Email marketing has been a mainstay of client marketing campaigns, so refining and improving open rate and click-through rate (CTR) is understandably...