by Marc Price | Jan 17, 2024 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Strategy
In the dynamic realm of B2B marketing, the strategic integration of artificial intelligence (AI) has emerged as a (yawn, over-used phrase) game-changer, especially when it comes to content creation. But really, it is. Any B2B marketing professional sitting there,... 
by Marc Price | Oct 25, 2023 | Marketing Strategy, Marketing Technology
Creating a data-driven and transparent marketing process was recently flagged as either critical or important by 89% of respondents in a recent Econsultancy report. Whilst this might not come as a massive surprise, it’s interesting to note that of those companies... 
by Marc Price | Sep 20, 2023 | Marketing Automation, Marketing Strategy, Marketing Technology
Marketing automation has been one of the success stories of the last decade. Technology has enabled the automation of marketing communications, alongside more targeted messaging based on insight into individuals’ areas of interest. Marketing automation is a great... 
by Marc Price | Jul 16, 2023 | Content Marketing, Marketing Strategy
Competitor insight is an invaluable tool in the crowded markets of the modern world. “Knowledge is power” they say – and that power plays directly into marketing success. Knowing exactly what your competitors are talking about, and (even better) what is working for... 
by Marc Price | Jun 6, 2022 | Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Marketing
Is it really necessary to blog and post on social media every week to achieve good quality B2B marketing impact? It’s a question many of us think, but few give voice to. In a world of FOMO (fear of missing out), it’s easy to get caught in the trap of trying to...