The Glastonbury Marketing Blog

Digital Marketing Insight and Opinions

How to improve Google AdWords performance

Looking for the most effective way to improve Google AdWords performance?  There are many different routes to optimising Google AdWords (PPC) campaigns; I normally offer a free review (2 hours) of a client’s AdWords account to identify the top items to change.  I...

How to improve email response rates

Improving email response rates has been a common goal amongst clients of mine for as long as I’ve worked in marketing. Email marketing has been a mainstay of client marketing campaigns, so refining and improving open rate and click-through rate (CTR) is understandably...