Web Design – the finishing touches

I’ve recently had the pleasure of advising a few companies on final web design and web development steps.  In these cases, the companies had worked with ultra-low-cost developers to build the site, but as a consequence there were elements of the design and...

How to improve email response rates

Improving email response rates has been a common goal amongst clients of mine for as long as I’ve worked in marketing. Email marketing has been a mainstay of client marketing campaigns, so refining and improving open rate and click-through rate (CTR) is understandably...